Builders. Experts. Fanatics.

Building the ecosystem around every golfer.

Par 3 Holdings is a holding company that invests in and builds golf businesses for every stage of the golfer and every vector of spend, from the first simulator session to the private club.

What We Are Building

One holding company for every stage of the game.

We invest in companies for every stage of the golfer and every vector of spend, pairing proven businesses with early-stage bets. Each portfolio company benefits from being part of the ecosystem.

$200B+

Global golf economy, growing ~5% a year

48.1M

U.S. golfers in 2025, a record high and up 41% since 2019

~2/3

of new on-course golfers arrive with off-course experience

71%

of the growth in rounds driven by golfers under 50

Sources: National Golf Foundation (2026); AGIC Golf Impact Report (2022).

Our Portfolio

Companies we have built and backed.

Equipment

Stix

Premium, minimalist golf club sets sold direct to players at an honest price, built for new golfers, women and juniors.

stix.golf →
On-course food

GimmeBirds

Golf-ball-sized protein balls, three to a sleeve that looks like a sleeve of golf balls. Stocked at golf courses and simulator venues.

birdieballs.golf →
Travel & experiences

Charter

Bespoke executive retreats and immersive gatherings that turn corporate relationships into business momentum.

thecharterco.com →
How We Think

Every brand in the ecosystem makes the others stronger.

Cross-brand synergies lower the cost to win each golfer, increase lifetime value and capture more of the golfer's wallet.

Venue loop

Win the new golfer.

Practice venues bring new golfers into the game, and put equipment, fittings and food in front of them from day one.

Experience loop

Keep the committed golfer.

Premium trips, lodging and apparel turn a round into a relationship with the golfers who spend the most.

Attention loop

Keep every golfer watching.

Media and content draw fans in, and the rest of the ecosystem turns that attention into purchases.

Why Golf

A durable theme with sustained growth.

Golf sits at the intersection of several long-term trends. That is why we invest exclusively in it.

$200B+

Global golf economy as of 2025, growing 5% a year. The U.S. is only ~50% of it.

48.1M

U.S. golfers in 2025, a record high and up 41% from 2019.

71%

of the growth in rounds driven by golfers under 50.

~2/3

of new on-course golfers arrive with off-course experience, up from under 40% in 2019.

Five Structural Tailwinds

What is driving growth in golf.

01

More high-net-worth individuals.

The number of people worth $30M+ worldwide rose 5% a year from 2021 to 2026, and 41% of them are in the U.S.

02

Experiences over goods.

From 2023 to 2025, the global discretionary experiences market grew 2.6% a year, while discretionary goods grew 0.8%.

03

Wellness and longevity.

84% of U.S. consumers call wellness a "top" or "high" priority, with wellness spending above $500B a year and growing 5% a year.

04

Flexible work.

25% of paid U.S. workdays were worked from home in April 2026 (vs. 5% before COVID), driving 83% more weekday rounds in 2022 vs. 2019.

05

Community and connection.

About half of U.S. adults report experiencing loneliness, and 64% of golfers say camaraderie is the biggest draw of the game.

Who We Are

More than golf investors.

We build our own golf companies, know the space inside and out, and see deals before anyone else.

Builders

We build our own golf companies.

Our partners have co-founded, invested in and advised golf businesses, and all three have made personal investments in several of them.

Experts

We know the business side inside out.

McKinsey, Bain and private equity backgrounds, plus years running operating companies.

Deep expertise in the golf industry and the forces shaping its future.

Access

We see deals first.

Proprietary golf deal flow, often before a process starts, and relationships with founders and owners across the golf ecosystem.

Fanatics

We love the game.

All three partners are golf fanatics, carrying +0.1, 4.0 and 7.9 handicaps.

Meet the Team

Operators, not financiers.

You get all three of us on every conversation that matters.

W. Benson Metcalf
Co-Founder & Partner

W. Benson Metcalf

Benson started his career at Bain & Company and in private equity before serving as a COO. He is the Managing Partner of 2.0 Ventures, where he invested in golf brands Stix and GimmeBirds.

Lucas Li
Co-Founder & Partner

Lucas Li

Lucas spent eight years at McKinsey & Company, where he was a Junior Partner in the Consumer practice, followed by Zagg. He is a co-founder of GimmeBirds, a board member of Charter and an advisor to Evergreen.

Christian Ostberg
Co-Founder & Partner

Christian Ostberg

Christian spent six years at McKinsey & Company, where he was a Junior Partner focused on travel, hospitality and AI strategy. He holds a B.S. in Data Science and an M.S. in Management Science from Stanford.

The Par 3 Parthenon

Three pillars, one team.

Par 3 Holdings is the growth equity pillar of a broader platform led by the same managing partners.

Venture capital

2.0 Ventures

Consumer and technology investing with an operator focus. Built to get companies cash-flow positive and ready for M&A.

Real estate

The Markland Fund

Multifamily residential real estate across high-growth suburban markets on Utah's Wasatch Front.

Growth equity

Par 3 Holdings

A holding company building a global golf ecosystem across equipment, practice, food, travel, lodging and media.

For Investors

Own a stake in the business of golf.

We are raising capital to build a global golf ecosystem. Our investors gain exposure to proven businesses and early-stage bets across every vector of golfer spend, led by partners who build golf companies themselves.

Open to accredited investors only.

Why Invest With Us

One investment across the golfer's entire wallet.

Instead of a single brand or a single category, Par 3 Holdings gives investors a portfolio designed so that each company makes the others more valuable.

01

Built-in diversification.

Equipment, practice, food, travel, lodging and media, spanning every stage of the golfer from first swing to private club.

02

Value from the ecosystem.

Cross-brand distribution lowers the cost to win each golfer and raises lifetime value.

03

Proprietary access.

Golf deal flow, often before a process starts, through relationships with founders and owners across the ecosystem.

04

Aligned operators.

All three partners have made personal investments in golf businesses and bring McKinsey, Bain and private equity experience to every company.

Current Portfolio

Already building across the ecosystem.

Equipment

Stix

Premium, minimalist golf club sets sold direct to players at an honest price, built for new golfers, women and juniors.

stix.golf →
On-course food

GimmeBirds

Golf-ball-sized protein balls, three to a sleeve that looks like a sleeve of golf balls. Stocked at golf courses and simulator venues.

birdieballs.golf →
Travel & experiences

Charter

Bespoke executive retreats and immersive gatherings that turn corporate relationships into business momentum.

thecharterco.com →
How to Invest

A simple path to a commitment.

1

Introductory call

A conversation with the partners about the strategy, the portfolio and what you are looking for.

2

Confirm eligibility

We verify accredited investor status and put a confidentiality agreement in place.

3

Review materials

Access to the investor presentation, offering documents and data room.

4

Commit

Subscribe through the offering documents and join our investor base.

Investment opportunities are available only to accredited investors, as defined in Rule 501 of Regulation D under the Securities Act of 1933, whose status has been verified. This page is not an offer to sell or a solicitation of an offer to buy any security; any such offer will be made only through confidential offering documents. Investing involves risk, including the possible loss of your entire investment. Market figures are estimates from third-party sources cited on this site.

For Founders

Build your golf business inside the ecosystem.

If you have built a golf company that golfers love, we want to be the first call you make. Whether you are raising capital, looking for a partner or thinking about what comes next.

What You Get

More than capital. A network of sister brands.

Joining Par 3 Holdings means your product can reach golfers through every other company in the ecosystem, from practice venues to premium trips.

  • Distribution through sister companies that already reach your customer
  • Partners who have built, run and scaled golf businesses themselves
  • Shared insight into how golfers spend across their lifetime
  • Long-term capital and a flexible approach, from minority stakes to full partnerships
  • Your brand and your team stay at the center of what you built
Our Process

Straightforward from first call to partnership.

1

First conversation

We listen first. We want to understand your business, your customers and what a good outcome looks like for you.

2

Find the fit

We map where your company fits in the ecosystem and which sister brands can help it grow.

3

Structure together

Clear terms that fit your goals, whether that is growth capital, a strategic stake or a full partnership.

4

Build together

We connect you with the rest of the ecosystem from day one and stay hands-on for the long term.

Get In Touch

Let's talk golf.

Whether you are an investor, a founder or simply curious about what we are building, we would like to hear from you. Confidential. No obligation. One conversation.

We respond to every inquiry within one business day.

Your email app should open with your message ready to send. If it does not, email us directly at christian@par3holdings.com.