
W. Benson Metcalf
Benson started his career at Bain & Company and in private equity before serving as a COO. He is the Managing Partner of 2.0 Ventures, where he invested in golf brands Stix and GimmeBirds.
Par 3 Holdings is a holding company that invests in and builds golf businesses for every stage of the golfer and every vector of spend, from the first simulator session to the private club.
Founded by Benson Metcalf, Lucas Li and Christian Ostberg. We build golf companies, not just invest in them.
Explore →A $200B+ global economy riding five structural tailwinds, with more golfers than ever before.
Explore →Own a stake across every vector of golfer spend, alongside partners who build golf companies themselves.
Explore →Plug your brand into an ecosystem of sister companies that already reach the golfers you want.
Explore →We invest in companies for every stage of the golfer and every vector of spend, pairing proven businesses with early-stage bets. Each portfolio company benefits from being part of the ecosystem.
Global golf economy, growing ~5% a year
U.S. golfers in 2025, a record high and up 41% since 2019
of new on-course golfers arrive with off-course experience
of the growth in rounds driven by golfers under 50
Sources: National Golf Foundation (2026); AGIC Golf Impact Report (2022).
Premium, minimalist golf club sets sold direct to players at an honest price, built for new golfers, women and juniors.
stix.golf →
Golf-ball-sized protein balls, three to a sleeve that looks like a sleeve of golf balls. Stocked at golf courses and simulator venues.
birdieballs.golf →
Bespoke executive retreats and immersive gatherings that turn corporate relationships into business momentum.
thecharterco.com →Cross-brand synergies lower the cost to win each golfer, increase lifetime value and capture more of the golfer's wallet.
Practice venues bring new golfers into the game, and put equipment, fittings and food in front of them from day one.
Premium trips, lodging and apparel turn a round into a relationship with the golfers who spend the most.
Media and content draw fans in, and the rest of the ecosystem turns that attention into purchases.
Golf sits at the intersection of several long-term trends. That is why we invest exclusively in it.
Global golf economy as of 2025, growing 5% a year. The U.S. is only ~50% of it.
U.S. golfers in 2025, a record high and up 41% from 2019.
of the growth in rounds driven by golfers under 50.
of new on-course golfers arrive with off-course experience, up from under 40% in 2019.
The number of people worth $30M+ worldwide rose 5% a year from 2021 to 2026, and 41% of them are in the U.S.
From 2023 to 2025, the global discretionary experiences market grew 2.6% a year, while discretionary goods grew 0.8%.
84% of U.S. consumers call wellness a "top" or "high" priority, with wellness spending above $500B a year and growing 5% a year.
25% of paid U.S. workdays were worked from home in April 2026 (vs. 5% before COVID), driving 83% more weekday rounds in 2022 vs. 2019.
About half of U.S. adults report experiencing loneliness, and 64% of golfers say camaraderie is the biggest draw of the game.
We build our own golf companies, know the space inside and out, and see deals before anyone else.
Our partners have co-founded, invested in and advised golf businesses, and all three have made personal investments in several of them.
McKinsey, Bain and private equity backgrounds, plus years running operating companies.
Deep expertise in the golf industry and the forces shaping its future.
Proprietary golf deal flow, often before a process starts, and relationships with founders and owners across the golf ecosystem.
All three partners are golf fanatics, carrying +0.1, 4.0 and 7.9 handicaps.
You get all three of us on every conversation that matters.

Benson started his career at Bain & Company and in private equity before serving as a COO. He is the Managing Partner of 2.0 Ventures, where he invested in golf brands Stix and GimmeBirds.

Lucas spent eight years at McKinsey & Company, where he was a Junior Partner in the Consumer practice, followed by Zagg. He is a co-founder of GimmeBirds, a board member of Charter and an advisor to Evergreen.

Christian spent six years at McKinsey & Company, where he was a Junior Partner focused on travel, hospitality and AI strategy. He holds a B.S. in Data Science and an M.S. in Management Science from Stanford.
Par 3 Holdings is the growth equity pillar of a broader platform led by the same managing partners.
Consumer and technology investing with an operator focus. Built to get companies cash-flow positive and ready for M&A.
Multifamily residential real estate across high-growth suburban markets on Utah's Wasatch Front.
A holding company building a global golf ecosystem across equipment, practice, food, travel, lodging and media.
We are raising capital to build a global golf ecosystem. Our investors gain exposure to proven businesses and early-stage bets across every vector of golfer spend, led by partners who build golf companies themselves.
Open to accredited investors only.
Instead of a single brand or a single category, Par 3 Holdings gives investors a portfolio designed so that each company makes the others more valuable.
Equipment, practice, food, travel, lodging and media, spanning every stage of the golfer from first swing to private club.
Cross-brand distribution lowers the cost to win each golfer and raises lifetime value.
Golf deal flow, often before a process starts, through relationships with founders and owners across the ecosystem.
All three partners have made personal investments in golf businesses and bring McKinsey, Bain and private equity experience to every company.
Premium, minimalist golf club sets sold direct to players at an honest price, built for new golfers, women and juniors.
stix.golf →
Golf-ball-sized protein balls, three to a sleeve that looks like a sleeve of golf balls. Stocked at golf courses and simulator venues.
birdieballs.golf →
Bespoke executive retreats and immersive gatherings that turn corporate relationships into business momentum.
thecharterco.com →A conversation with the partners about the strategy, the portfolio and what you are looking for.
We verify accredited investor status and put a confidentiality agreement in place.
Access to the investor presentation, offering documents and data room.
Subscribe through the offering documents and join our investor base.
Investment opportunities are available only to accredited investors, as defined in Rule 501 of Regulation D under the Securities Act of 1933, whose status has been verified. This page is not an offer to sell or a solicitation of an offer to buy any security; any such offer will be made only through confidential offering documents. Investing involves risk, including the possible loss of your entire investment. Market figures are estimates from third-party sources cited on this site.
If you have built a golf company that golfers love, we want to be the first call you make. Whether you are raising capital, looking for a partner or thinking about what comes next.
Joining Par 3 Holdings means your product can reach golfers through every other company in the ecosystem, from practice venues to premium trips.
We listen first. We want to understand your business, your customers and what a good outcome looks like for you.
We map where your company fits in the ecosystem and which sister brands can help it grow.
Clear terms that fit your goals, whether that is growth capital, a strategic stake or a full partnership.
We connect you with the rest of the ecosystem from day one and stay hands-on for the long term.
Whether you are an investor, a founder or simply curious about what we are building, we would like to hear from you. Confidential. No obligation. One conversation.